The Ongelezen Boeken Club offers you a new favorite endless feed. In an age where daily headlines report on ‘unreading’, the Club’s website offers an infinite stream that you can scroll through (or read).

The website’s metaphor highlights how endless scrolling replaces deep reading. While scrolling provides immediate, fleeting pleasure, reading offers slower, lasting satisfaction. Because online reading is constantly interrupted by hyperlinks and distractions, longer texts are more likely to be skimmed than truly absorbed.

The site deliberately avoids personalization; everyone sees the same feed – one continuous scroll rather than a curated algorithmic stream. It presents an endless, reward‑free environment where the act of scrolling itself becomes the experience, encouraging visitors to reflect on the difference between mindless scrolling and purposeful reading.

Watching someone else scroll is, I think, the farthest you can get from reading.