Jack Broeders

The Kinder- und Jugendklinik Freiburg is a new pediatric hospital that opened its doors at the end of 2024. The architects aimed to give the design a supportive function, contributing to the healing process and the overall well-being of patients and staff. They followed the design process guided by the idea of normality: the notion that the familiar, the ordinary, can bring calm and thereby aid recovery.

In line with this architectural psychology approach, I was asked to continue thinking and propose solutions for the further graphic decoration of the interior. The result was an interactive wall in the entrance hall and a series of wall illustrations for waiting areas, patient and treatment rooms.

In an absurdly humorous way, elements from the immediate surroundings (the city of Freiburg, the Black Forest, and the Rhine region) were merged into surreal compositions. They evoke a sense of recognition for what is familiar, yet at the same time wonder and delight through the impossible, unexpected combinations.

The Ongelezen Boeken Club offers you a new favorite endless feed. In an age where daily headlines report on ‘unreading’, the Club’s website offers an infinite stream that you can scroll through (or read).

The website’s metaphor highlights how endless scrolling replaces deep reading. While scrolling provides immediate, fleeting pleasure, reading offers slower, lasting satisfaction. Because online reading is constantly interrupted by hyperlinks and distractions, longer texts are more likely to be skimmed than truly absorbed.

The site deliberately avoids personalization; everyone sees the same feed – one continuous scroll rather than a curated algorithmic stream. It presents an endless, reward‑free environment where the act of scrolling itself becomes the experience, encouraging visitors to reflect on the difference between mindless scrolling and purposeful reading.

Highlight Delft is an innovative festival at the intersection of art and technology. Each year the city of Delft transforms into a living laboratory where immersive installations, light sculptures, and cutting-edge digital works invite visitors to explore the future of creativity. The 2024 edition played with perception and deception.

A bold visual language with a festive colour palette, clean geometric motifs, and dito typography was created for the entire visual identity. From the logo – where the diagonal line visualises an upward-looking view toward the future – to a cohesive system used across posters, signage, and the website, the design aims to reflect the festival’s mission: to make near-future technology feel tangible.

The recently renovated Museum Hof van Busleyden asked studio OTW and Ynte Alkema to design its new permanent exhibition. Together we highlighted around fifteen stories from the city’s history. The ring shows how the city around 1500 dealt with its poor, its disadvantaged, and other vulnerable groups. The silhouettes of the medieval buildings still exist and can be found on the city map beneath them.

Coöperatie  Ondergrond manages a network of food forests and edible nature gardens throughout the city of Rotterdam. The edible garden around basisschool De Bavokring required some visual explanation of these alternative food systems, aimed at parents, children, and teachers. A series of boards featuring clear, educational visuals was installed around the garden.

The illustrations were created in a loose‑realistic style that blends fun facts with an inviting, organic aesthetic. This approach makes complex ecological concepts instantly understandable while preserving the natural beauty of the surroundings – showcasing the work as both informative and visually compelling.

Studio OTW is a design studio specializing in spatial design. They asked me to create a portfolio website that clearly communicates their discipline. I translated this into an interaction design, with a clean, simple logo design and matching typography, and then handled the programming. The site’s navigation embraces the browser’s native scrolling mechanism, using a horizontal axis to guide users. Moving panels within the digital white space present Studio OTW’s work to the viewer.

The new branding for Italian wine importer Eck & Maurick is inspired by the influence color has on wine evaluation and the distinctive color nuances that liquids can exhibit. By sliding overlapping patterns, each category receives its own recognizable label with a moiré effect.

Cecilia Hendrikx is a Dutch artist and designer whose practice sits at the intersection of history, architecture, and institutional critique. A particular focus of hers is the surtout de table, a kind of elaborate table centerpiece from the 17th-18th centuries used as a symbol of status and narrative. This site showcases her multidisciplinary practice. It presents a curated selection of her commissions for cultural institutions alongside her more autonomous works. Each project unfolds along a diagonal line, inviting visitors to navigate between opposing yet connected elements.

In 2019 I designed the invitation for my dad’s 75th-birthday celebration. Of course it had to have a classic touch, featuring his favourite colors on a warm, celebratory tone. The invitation for his birthday was later combined with his girlfriend’s, resulting in a second set of invitations.

‘Greetings from your good friend Bokito’ is a series of portraits we work on intermittently. Since 2017, we put ourselves in Bokito’s shoes, to write personal messages to his alleged friends. Bokito becomes our alter ego, but he’s not human, he is a silverback gorilla.

Bokito gained notoriety after he broke out of a zoo, in the Netherlands. He became somewhat of a celebrity – even making it into the national dictionary.

More and more people are acting out their inner Bokito these days. In our drawings, we portray the Bokito in public figures, and sometimes in ourselves. Bokito exemplifies the primal aspects of modern human life.

Historically, animals play an important role in politics – from Chinese pandas to the British monkeys of Gibraltar. Bokito is also diplomatic asset. He helps us come to terms with what lies underneath our thin layer of civility.

Bokito sends his greetings exclusively as A2 self-portraits, and postcards. Among his close friends are Kanye West, Joe Pesci, Recep Erdoğan, Dominique Strauss-Kahn, Darth Vader and, obviously, many others.

In 2010, together with Things to Make and Do, I developed the national prevention campaign against alcohol consumption among young people, organized by STIVA in collaboration with het Ministerie van Jeugd en Gezin (the Ministry of Youth and Family) and the industry association of beverage producers.

The campaign had to communicate that an age limit for alcohol consumption was recommended-later made mandatory. New scientific studies had shown that the adolescent brain is particularly vulnerable to damage from drinking alcohol. We came up with the slogan Geen 16? Geen druppel (No 16? No drop?) The logo appeared in the following years on countless flyers, posters, websites, TV spots, and other media where alcohol was sold; a few years later, the age limit changed from 16 to 18.