In 2010, together with Things to Make and Do, I developed the national prevention campaign against alcohol consumption among young people, organized by STIVA in collaboration with het Ministerie van Jeugd en Gezin (the Ministry of Youth and Family) and the industry association of beverage producers.

The campaign had to communicate that an age limit for alcohol consumption was recommended-later made mandatory. New scientific studies had shown that the adolescent brain is particularly vulnerable to damage from drinking alcohol. We came up with the slogan Geen 16? Geen druppel (No 16? No drop) The logo appeared in the following years on countless flyers, posters, websites, TV spots, and other media where alcohol was sold; a few years later, the age limit changed from 16 to 18.