Design collective the Ponies online

The Ponies and I went to Brussels in a quest for their online presence. Fully known as Pink Pony Express, they are a design collective whose process is best described as research through making, and whose work always leads to unexpected outcomes.

We played out the interaction concept and visual design together, after which I built the full site; from layout to responsive behaviour, from the ever-present card symbol that acts as a menu button, to the sticky, flowing project pages. The layout supports their narrative style: each project tells a visual story, almost like a graphic novel, echoing how their collective work unfolds across public space, research, and design.

The animated card symbol, just off the center of the page, forms the heart of the site; a playful compass for exploring their world.

Pink Pony Express/2022/coding/interaction concept/visual designpinkponyexpress.nl